My wife, Hye Cha has helped me in this business for the last 31 years. She is of Korean dissent and pronounces each of the Christmas tree names, in a delightful way. For years, she helped load trees on rooftops of customers, cars, and made wreaths for sale. She travels the mountain roads with me continually and adds to the Storybook element of our company. The idea to begin donating trees occurred at our 50th year, and we worked with Catholic charities and other organizations to identify people Who are clearly in need. I could write a book about the many wonderful experiences we've had over the last 20 years delivering trees to many grateful families